Branding identity requires the most creative capacity alongside packaging, creating a whole brand from the brain is the most fun part of graphic design. Coming up with a story, logo, and identity is a passion of Kaysthetics.
So RadiCAL
Menu and business card Brand Identity
So Cal culture is so radical down on the coast that there is a smoothie bowl shop right by the boardwalk ! Enjoy the fresh oatmeal/smoothie bowls, pressed juices, and more!
Menu and business card Brand Identity
So Cal culture is so radical down on the coast that there is a smoothie bowl shop right by the boardwalk ! Enjoy the fresh oatmeal/smoothie bowls, pressed juices, and more!HOW DID I EXECUTE THIS PROJECT?
ready for photoshop
Scanning my rough draft to refine main logo in Adobe Photoshop and enhance quality.
final logo
Using layer effects in Adobe Photoshop to add additional elements, increasing element sizes/positioning as well as using brightness to give it an overall effect of richness.
border illustration
For the menu, the elements that were drawn became its own entity as I created a pattern to create a dynamic border. Knowing the measurements of the menu it allowed me to create this and perfectly place it on the menu file in Adobe Indesign.
a *very* rough draft
Letting you see this last allows us to see the process from all perspectives and how the starting point may surprise you of the outcome, as it did for this project.
THE SUCCULENT SANDBOX
a succulent shop Brand Identity.
A JNS and Kaysthetics collaboration
Collaborating with Jessica Jones-Dumais allowed us to bring our creative minds together to bring a concept to life, a plant sanctuary specializing in cacti and succulents.
Collaborating with Jessica Jones-Dumais allowed us to bring our creative minds together to bring a concept to life, a plant sanctuary specializing in cacti and succulents.
HOW DID we EXECUTE THIS PROJECT?
an organic LOGO
Using an Prismacolor pencil crayons, the artwork is what makes The Succulent Sandbox fresh and natural .
letterhead
A stationary set to connect with potential clients who would like to work with The Succulent Sandbox
business card front
Now that we had our logo we could implement the elements to create a harmonius way to portray The Succulent Sandbox
business card back
Since purple and yellow are complimentary colors, using gold would add an organic elegance to the project, a chic yet playful way to identify with our customers!
Rough logo sketch 1
A rough sketch to brooaden our ideas!
Rough logo sketch 2
Working with geometric shapes was an idea of ours, but as our logo evolved we remained as organic as possible!