Beverage Labels - a set of 3 labels for 3 types of drinks

• Programs used: Illustrator, Photoshop, Medibang Paint Pro, InDesign
• Sizes: 7.38 x 3.13", 11 x 4", 9.25 x 5"

Given the task of creating 3 varieties of beverage labels with the same flavour (pomegranate), I sought to design brands that would stand out as unique and visually interesting on the supermarket shelves.

With the first label, “Nebula Soda”, I chose to adapt the whimsical theme of a retro sci-fi movie poster, combined with a nostalgic comic-book art-style. Complementing this theme and the soda’s flavour, I chose an energetic pink-red and yellow color scheme. The flavor, I dubbed “Invasion from Planet Pomegranate”.

For “Neverov Himalayan Pomegranate-infused Vodka”, I aimed for a more adult-oriented brand identity, while maintaining a certain element of imagination. I came up with the idea for a brand of spirits with illustrations of famous monsters on the front label, based on the spirit’s ingredients’ sourcing. For this Himalayan Pomegranate Vodka, I illustrated a yeti, set against an understated label featuring minimalist mountain silhouettes.

When it came to “Crisp” Pomegranate-infused water’s label, I again took an approach inspired by retro design, this time drawing inspiration from the colorful contrasting tones of 1920s advertisements. While the punchy color palette draws attention, the more modern logo and lettering ties the design to the present, creating an appealing throwback.