Waypoint Airside Lounge" - A branding suite for "Waypoint Airside Lounge"

• Programs used: Illustrator, Photoshop, InDesign
• Sizes: various

In creating the brand identity of Waypoint, a trendy airport lounge concept, I sought to create a modern, sleek and laid-back vibe that drew in viewers.

To do this, I opted for a logo with a simplified geometric shape and clean, sweeping curves to signify the prompt, smooth service guests can expect. I also chose a light and airy 2-tone turquoise color-scheme that’s calming and luxurious, while also allowing for an expectation of more affordable prices.