"Chez Pico" - Print branding and material "Chez Pico Gastronomic Bar"

• Programs used: Illustrator, Photoshop, InDesign
• Sizes: various

To represent Chez Pico, a Mexican Gastronomic bar with a light-hearted vibe, I created a brand identity with a non-serious, upbeat and lively feel, somewhat reminiscent of neighbourhood grill chain concepts.

The casual font choice and bright, contrasting colors work to put the customer at ease instantly. Meanwhile, the use of simple vector illustrations in the menu and table-tent reinforce the lively, comfortable atmosphere while enhancing the visual appeal of the material.