Drew's Pro Shop

Branding for a pro shop in the West Island of Montreal that sharpens skates and repairs equipment,
designed by Graphic and Web Design graduate Natalie Heather Davis — Branding for a pro shop in the West Island of Montreal that sharpens skates and repairs equipment.

The specs

A brand new pro shop needed branding. They asked for a contemporary vintage feel, with a focus on the fact that they sharpen skates. Since the brand is in Montreal, they wanted a bilingual one as well as an English one.

The idea

Using the year the company was founded was a great way to give it a vintage feel, without it being a vintage company. It has a sporty vibe, but it is clear the focus is hockey.