Lincoln Tea

Rebrand of a tea company for a modern and eco-friendly edge, designed by Graphic and Web Design graduate Natalie Heather Davis — Branding for a fictional tea company called Lincoln Tea

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The specs

Take an existing brand (not named for Copyright purposes) and give it a modern, eco-friendly edge.

The idea

To choose a well known tea brand, and give it a classic and modern new identity. Take a box of tea bags and turn it into reusable tins that consumers can bring back to refill.

The challenges

Creating color variations for the tins that kept the brand identity clear was surprisingly the hardest part.

The overall feeling

This was a group project (this branding was designed with Isabelle Rochette) and the collaboration went really well to create a very visually appealing brand.

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