Griff Cafe

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The specs

Create a full branding kit for a fictional restaurant of your choice.

The idea

Griff Cafe is a fictional restaurant that focuses on being allergy friendly, and it has a unique “quiet section” where introverts can hide away in peace.

The challenges

The hardest thing to come up with was the logo - once that was in place, and I was happy with how it looked in all sorts of environments, the rest of it came easy.

The overall feeling

I am quite happy with how the branding for this project worked out. It took a fair bit of time, but I feel like there is a clear brand identity.

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