Mantra Yoga Studio

Branding for a fictional yoga studio called Mantra, designed by Graphic and Web Design graduate Natalie Heather Davis — Branding for a fictional yoga studio called Mantra

The specs

Create a fictional brand, and give it the works. Business cards, stationary, a website, and anything else you may feel like doing. Must be done in a team (this branding was designed with Isabelle Rochette)

The idea

A yoga studio based on the west of the island of Montreal. The branding would be soothing and refreshing. My favourite part was choosing the exact shade of green, which in my opinion, is essentially perfect for this brand.

The challenges

The logo. It started off so promising, but the feedback on my favourite choices was that they were just like all the other yoga logos that already existed. The final logo is definitely different from the average logo, but I am not convinced it is the best.

The overall feeling

I like that the branding for this is all around very soothing, I find it easy to tell that it is a yoga studio.

Mantra Yoga Studio

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