Hello there!
My name is Alexandra but you can call me Allie.
I am a driven artist who loves learning new things and using my imagination. I especially enjoy working with Adobe Illustrator as vector graphics are my specialty.
How I get started
One of the most important steps that I love to start my projects off with is doing research. As a person who loves to learn, I think it is essential to do research on a brand before I take any other steps. Although not all of my projects are based on real companies, I have learned that every brand has its own values and history that need to be shown one way or another through its designs. For example, I had to create a presentation and campaign for the brand “Shea Moisture”. When doing my research on this brand I learned the story of the founder, Sofie Tucker, and her hard work to provide for her children by selling Shea Butter along the countryside of Sierra Leone. Understanding this brand’s rich background helped me to start sketching out ideas. Similarly, when doing a design for any type of brand I always want the companies core values to be included. Once I have the core value in my mind then I can create!
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