In the GWD program’s second year of studies, students learn how to properly setup page layout design software—currently Adobe InDesign—in order to create 3D package designs.
Packaging designs are created flat, but are built specifically to be folded into boxes or wrapped around 3D objects such as for labels that are glued to bottles.
Such artwork is designed to be printed on commercial offset presses, and have the required printer’s marks such as crop marks, cut lines, fold lines and color registration marks.
Project 1: Bottle Label
Students are asked to design and produce three labels for either a: beer, energy drink, or soft drink.
Each label should propose a different ingredient or flavour but all three labels belong to a same product line. Please note that each label must be associated with or be inspired by an element of pop-culture.
Project 4: Packaging mock-up from sketch to finished product
Students must choose an existing packaging that needs to be redesigned or create a design for a new product with considerations of its impact on the environment. The brand should remain the same and students should retrace the company’s brand identity in Adobe Illustrator before including it to their project.
Students must think of the sustainability aspect and how it can be reused or recycled. They must also evaluate if the colour palette needs to be refreshed and if the typography also needs a “face-lift”. Should the package target a new group of potential clients and should its image or illustration be rethought?